The Importance of Social Media Marketing in Business

A lot of people are joining social media sites and using them regularly/efficiently, the social media industry booming like never before.

Your business should take advantage of it if you want it to survive. Every business today needs to leverage proper social media channels in the best possible way because their target audience is hanging around the popular social networks and engaging with their favorite brands and connecting with them on different levels.

Your business needs to leverage sites like Facebook, Instagram and LinkedIn to keep up with the competition.

Benefits of FACEBOOK for Business

Involves low-cost for marketing
Marketing activities cost thousands of dollars through other channels but Facebook can be used for the same with a comparatively lesser amount. This makes it ideal for small to medium businesses with a limited marketing budget & also for the Larger businesses to trial marketing concepts and themes through Facebook before committing to bigger campaigns.

Access to existing and potential customers
You can use Facebook to stay connected to existing and potential customers by posting and receiving messages. This increases your credibility and promotes your business by building long-term relationships with other users.

Prompt Customer Support
A prompt reply is what a user desires when in utter need. They can post after-sales questions on your Facebook wall, and your team can promptly  answer them there.

Bring traffic to your website
You can include a link of your website on your Facebook page. Indeed, many businesses report that the greatest benefit of Facebook is the extra traffic that it steers to their site.

Targeted advertising
Facebook can analyse all the information that millions of users enter into their profiles. As the owner of a business page, you can pay to use this information to deliver targeted advertising to a specific group.

Use of Facebook Places
Facebook Places allows users to ‘check in’ on mobile devices at a particular place, so that their others can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in and shows particular deals available at those places.

Benefits of INSTAGRAM for Business

Get more Audience
Within few years, Instagram has been able to attract more people than any other social media website ever did. It has reached more than 150 million active users. Thus, if you are not using Instagram for business, it means you might be missing out on millions of potential customers.

Over ⅓ of Instagram users have purchased a Product Online
Business largely look for sales be it through any medium.
Instagram has the highest number of people buying items through it when compared to any other platforms. So if you are looking for sales, Instagram is a must have platform by your sales team.

Easy Track of ROI
This benefit of Instagram may seem obvious, but you’d be surprised at how many companies invest into platforms without gauging the effectiveness of it!
Since Instagram uses the same Ads Manager platform as Facebook, it has all of the same tracking capabilities that Facebook has and so ROI can be easily tracked and improved upon.

Re-target to other social media platforms
All of the website traffic you send from Instagram can be re-targeted on other platforms as well such as Facebook, Google etc.
Cross-promoting channels and marketing efforts allows you to extend the reach of that channel and encourage existing followers to keep track with your brand on other platforms.

Benefits of LINKEDIN for Business

For B2B companies
In the current scenario, LinkedIn has now crossed Facebook as the most important platform for B2B companies and marketers.

LinkedIn has emerged as an effective platform for lead generation
Several studies have suggested that traffic generated through LinkedIn referral had the best and the highest visitor-to-lead conversion rate amongst the different social networking sites.

Source and engage top talent
Top talent throughout the world uses LinkedIn, and the platform makes it incredibly simple to connect with potential employers and recruiters and grow your professional network.

I hope you liked the above blog. Underscore is the best Social Media Marketing Agency based in Surat. We provide services of Facebook Lead Generation, Instagram Marketing, LinkedIn Lead Generation, Google Ranking Etc.

How to make effective LinkedIn Marketing Strategy in 2020

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By 2020, LinkedIn has more than 600 Million users. For Business Owners looking to expand their business exposure in B2B segment, then LinkedIn is the right place to target. LinkedIn…

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