How to make effective LinkedIn Marketing Strategy in 2020

By 2020, LinkedIn has more than 600 Million users. For Business Owners looking to expand their business exposure in B2B segment, then LinkedIn is the right place to target.

LinkedIn Marketing also allows you to generate quality leads for your Business, build a professional network and also allows to search for potential employees or expert workforce.

Trust me, having an effective LinkedIn Marketing strategy can be extremely beneficial for your business, LinkedIn also has highest organic reach among all other Social Media Platforms.

Here are some valuable tips which will help you to design your LinkedIn Marketing Strategies in 2020 and give your brand bigger exposure.

Write long content, Use Relevant Images, Keywords & Hashtags

Professionals prefer LinkedIn because unlike other Social Media Platforms like Facebook, Instagram Twitter, there are no distracting elements like Viral Memes or Videos that pops up on your News Feed.

The content that you find on LinkedIn is very for very niche  audience and it is highly tailored for Professionals. Content forms like Case Studies, Charts, Business News or Product Info is what audience expect on LinkedIn.

Using relevant images, keywords and hashtags helps your post to get discovered by correct audience following those keywords.

Fully optimized Company Page and Employee Profiles

Human’s nature is to judge and on LinkedIn you are judged by Company Page and Profiles. Just like you would not go for a client meeting in a track pant and messy hair, similarly well managed Page and LinkedIn Profile is always welcomed and appreciated.

Users who wants more info about your brand would certainly look for your company name and when they find a company page with lot of errors, typo mistakes, improper bio, no well-designed content, they are not going to take you seriously. Take time to optimize your LinkedIn Page & Profile.

Employee Advocacy will create wonders

People believe and trusts a brand by Social Proof. And an Employee of the company having faith in its own company strengthens your Social Proof.

Just go and do a small exercise with your team, ask them to make their LinkedIn Profile and follow your company page and also list it as their Employer. This will increase the credibility of your brand/company.

For Instance: A user sees a company “A” with 100 Employees providing Digital Marketing Services, and another company “B” with 10 Employees providing same services, anyone will consider company A as more reputed.

Consistency is the key to Success in LinkedIn Marketing

Consistency is the differentiator between winners and losers. And trust me the secret to success in marketing is also commitment and being consistent in what you are doing and posting.

Plan your content calendar well before and create a monthly strategy document of what and when you are going to post on your company page. The most successful LinkedIn Pages post content every single day or may be alternate days. To be a successful brand and higher number of followers on LinkedIn stick to a strategy and post consistently with relevant images, keywords and use hashtags. (Refer point number 1)

Understand behavior of your Target Audience, Know them

Whenever you create a LinkedIn Marketing Strategy you should always keep an Ideal target audience in your Mind. Also there is a strong campaign platform available within LinkedIn where you can take following factors in consideration to select your audience. Know their habits, how they spend their time on LinkedIn, which industry they belong to, What’s the age group you are targeting, what type of content do they prefer.

Get truly involved in researching about your target audience, spend maximum time to select your ideal target audience.

Use proper hashtags to get discovered

Hashtags have always played a very vital role in Social Media Marketing. They support and leverage the visibility and searchability of your content, write use of keywords and hashtags is very important.

There are various tools available online to research for appropriate hashtags for your business, even LinkedIn suggests relevant hashtags for the content you are posting. Ideally you can use 7-10 Hashtags in a post to generate appropriate visibility.

Power of Lead Generation and Sponsored Ads

Millions of professionals and business owners use LinkedIn on daily basis. It’s a platform to leverage your business growth with the help of LinkedIn Ads. Provide proper effective content and build authority on your niche audience. Perform Lead Generation campaigns on LinkedIn among your target audience, get Quality leads and follow them with full confidence.

To make best use of your LinkedIn Marketing Strategies or you need any help in getting your strategies designed. We are always at your service. You can follow me on LinkedIn here. Myself Aditya Bajaj, Founder of a Digital Marketing Agency in Surat, India.

Connect with me on WhatsApp.

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